Ampang safety shoes: build China's national brand of safety shoes

In the era of rapid economic development, people are eager for leisure life, and leisure safety shoes have become the focus and new favorite of people. The rapid development of leisure safety shoes has spawned many local brands, among which the most typical and representative is the superfine fiber safety shoes of Zhejiang Leima Shoes Co., Ltd.

In recent years, it is not difficult for us to find that Leima brand has been in the leading position in the high-end safety shoe industry in most of the market shares of high-end safety shoes by virtue of its own advantages. The fabrics, soles and accessories of each pair of shoes of Leima brand are carefully selected from production equipment, production process, cutting method, stitching, polishing, forming to specific products. After hundreds of processes, they are meticulously processed and integrated into consumers, bringing comfortable experience and healthy enjoyment to consumers. Leima brand safety shoes adopt safety technology, which is light, comfortable and of high quality, bringing users an extraordinary experience.

In order to better adapt to the fashion trend of the market, Leima company has integrated fashion elements into the safety shoe industry, developed lightweight outdoor safety shoes and microfiber safety shoes, and achieved breakthrough image and cultural adjustment and upgrading.

In 2010, Lema brand integrated and improved the second generation logo, improved the taste of safety, lightness, fashion and simplicity, and explained the taste of Lema safety shoes and the perfect transformation of the theme of safety and technology. At the same time, the Leima brand should strengthen publicity and meet with consumers through various media, media and promotion platforms. At present, in the Chinese market, many safety shoe brands are virtual operating the brand, and in the form of international imitation brands, Leima brand is truly built into a real independent brand in China.

The chairman pointed out: "at present, China is a major shoemaking country in the world. If the products produced in China are also titled as international brands, this is a contrast to China's footwear industry. Lema company should build the concept of made in China, create a posture of sustainable development, and build a national brand with a reputation of 100 years."